9 SEO Strategies for Getting Found Locally
According to Google, 4 out of 5 consumers find local information using online search engines. Even more compelling, Google’s research indicates that 50% of consumers who conduct local searches on their mobile devices then visit a store that they researched within the next day.1
Now you are probably thinking about where your business shows up in organic search results. Are you ranking very well, or at all? Google ranks sites based on a number of criteria that they’ve outlined in their Search Engine Optimization (SEO) Starter Guide.2 Clearly, local SEO is an important success factor for businesses today. To help you improve your SEO, we gathered input from our marketing experts. They provided us with the following list of 9 top SEO techniques for drawing in more local customers.
SEO Tip #1: Optimize Your Website
Include geographic-specific information on key pages and in your footer. Make sure the Page Title, URL, H1 tag and content include location keywords where appropriate. And a responsive website (one that’s optimized for mobile viewers) is a must in today’s mobile world!
SEO Tip #2: List Your Business
Create accounts in popular, respected online directories. Keep in mind that the more complete your company’s profile is in the directory, the better you’ll look.
SEO Tip #3: Use Local Numbers
Publish your local phone number and physical address on your website and in other channels. Include a map. Create separate pages for each location for better SEO.
SEO Tip #4: Seek Reviews
Create accounts in crowd-sourced review sites that are relevant to your business. Examples include Yelp, Google Reviews and Angie’s List. Respond to your customer’s feedback.
SEO Tip #5: Engage via Social Media
Regular posts and likes in social media engage your customers while also linking back to your website for improved SEO. Be thorough when setting up the channel’s “About” section.
SEO Tip #6: Join the Blogosphere
Share your expertise and let your customers get to know you and your local business better with a blog. And of course, link back to your website!
SEO Tip #7: Advertise Online
If you have a budget for advertising, consider putting some of it toward services like Google Adwords or ads in social media. Specify location to narrow the target audience.
SEO Tip #8: Share Links
Search engines will index the links you share. So look for opportunities to share links to your website in social media, forums, and other online places.
SEO Tip #9: Spread the News
Develop relationships with your local media, send press releases about your business to them and offer to be a subject matter expert.
Would you like to expand your brand presence and bring more targeted traffic to your website? Learn how Trek Global’s SEO Services can help you succeed.
1Google. Understanding Consumers’ Local Search Behavior.